A couple of people asked how I do a simple logo like the one at the top of this screen (the oople logo) so I made a really (really) quick video, from taking my simple logo from illustrator (you can just make it in photoshop too of course) into photoshop and making it all shiney using layers, layer masks, pen tool, selections, soft airbrush.
http://www.oople.com/rc/projects/logo.wmv