My usual experience is that the hosting club organises the shop. At the BTCC at West London in september, there wasn't an official shop, but I had my shop stuff with me, essentially just for me, and people starting coming to me. When I realised there was no official shop, I went to see the west london people, and I was one of the shops on the day.
There doesn't seem to be any hard and fast rule where shops are concerned, but if one shop was the official shop for the series, and promised to be at every round, they know they going to make sales and can invest in more stock. This of course gives an advantage to that one shop, but we should all benefit as a result.
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