The article on Racechat is an excellent one. Applying for a sponsor is not like saying "I will use your equipment, do well, wear your clothing and display your stickers", it goes a lot further than that.
The company is commiting to supporting you, in return for many tasks to support them, what goes on during a race meeting is a drop in the ocean compared to all the work that goes on behind the scenes. So think of it as a job, one which is very interesting, rewarding and fun to do!
Chris
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