Local paper. They're always looking for a local story, and we make an ideal subject. The best stories are when you get a young lad who wins something (even if it is a local club race) and then do a story in the paper with a headline like "Local wins race at 300mph!"
Play on the speed, the acceleration, the complex transmissions, the relationship to BTCC/Baja/F1/whatever and the tyre 'war' - everything we might think is too noddy is exactly what the paper wabts to publish. These sort of stories sell RC!
The other thing that works is getting into local schools, giving demos, and then doing a Q&A session. Again, you have to be persistent and consistent - it's no good doing one you have to do lots of them. If you do it in conjunction with the local shop, who can bring kits and parts along, it is really a big deal for the kids. Try to get to infants school as well as secondary school - you can't start them too early! HTH
