For stuff like that I'd approach any sort of local clothing embroidery company, someone that makes work shirts or similar. The local company who did mine didn't have smart shirts so I bought a couple and took them along, they did them for me at a very reduced cost.
So, if they haven't got the actual towels you will probably be able to buy them and then get them sown up with what you want.
Alternatively but it will be more expensive a company that makes promotional gifts will also handle that sort of thing. Hope that's been of help.
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